2012-07-06JAC New Light-duty Trucks Debut in Malaysia
June 30th, JAC light-duty truck launching in Malaysia ceremony was held grandly. The governor of East Malaysia Sarawak, the traffic chief of Sarawak and vice-general manager of JAC International Mr. Zhang Peng attended this opening ceremony and local main stream media reported the whole event.
Malaysia is always one of a strategic market of JAC light-duty truck. As a leading representative of Chinese light-duty truck manufacture, JAC was the first automaker in Chinese commercial vehicle industry entering into Malaysia. After a period of experience accumulation and consistence quality enhancement, JAC light-duty truck has been recognized by Malaysia customers.
With the recovery of Malaysia economy and implement of used-car restrictive policy, the demands of commercial vehicles have been ever increasing. Thus, Malaysia commercial vehicle market began to radiate new vigor. Taking this preciously marketing opportunity, JAC signed a cooperative contract with new distributor in October 2011, and completed homologation of three light-duty truck models --HFC1035KD,HFC1048K,HFC1061K, which laid solid foundation of sales in 2012.
Compared with former products, this time launched products are the most competitive products combination-Narrow-body cabin with 4DA1 engine, wide-body with Cummins Euro III engine. Among them, Cummins wide-body light-duty truck owns the most dynamic power train. Adjusting from the test circumstances, it has been extremely favored by consumers, and a batch of 100 units HFC1061K light-duty trucks have been all sold out in shortly three months.
In 2012, after former marketing test, imported small batch and KD assembly preparation, Malaysia distributor began to import JAC light-duty truck KD formally. Until May, JAC has exported 200 units light trucks and about 300 units will be ordered.
In order to get much more recognition in the local market, JAC Malaysia distributor will hold two opening ceremony with local ethnic features in Eastern and Western regions respectively. In the East Malaysia Sarawak opening ceremony, the vice-general manager of JAC International delivered important speech and announced the debut of JAC new light-duty truck in Malaysia.
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